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Scrip Regulatory Affairs
European Medicines Agency and logos: snakes, DNA and the pestle and mortar
31 December 2009
Liz Sukkar

Logos can be an important part of an organisation's branding, contributing to an organisation's visibility, credibility and memorability.

The logo of the most well-known medicines regulators, the US Food and Drug Administration, comprises just three letters ("FDA") in thick blockish font, giving the agency a sense of authority...

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